Archive for May, 2014

We The North Commercial – I Don’t Get It

Posted in NBA on May 3rd, 2014 by andrew – 2 Comments
We The North

Deconstructing the commercial, lyrically and visually. Source: fubiz.net

Hash tag “We The North” has swept the nation. The Toronto Raptors marketing department has instilled national pride in the NBA’s lone Canadian team. The “We The North” commercial has galvanized us, uniting Raptors fans as slighted, plucky underdogs.

The creators of the commercial and campaign deserve a ton of credit. The slogan is constantly referenced by fans, hardcore and casual alike. But have you ever actually listened to the ad? And have you made sense of the visuals? Allow me to deconstruct this transcendent commercial.

This transcendent commercial…. that makes little sense. read more »